FPM Marketing and Design and FPM3 logo

Life changes quickly, especially in the tech world.   Can you believe that a year go there was just the iPad on the market.   Groupon was just coming out of it’s shell, The Blackberry Playbook wasn’t ready yet, but was announced coming in the fall of 2010.  Iphone had the “antenna” issue for the iPhone4.

The recession was still strong on our backs, the Canadian dollar was sitting at $.944 US.  Today sits close to a $1.01 and is forecasted to drop to .97 by the Fall.

FPM Marketing had launched a few new websites, and we were working on building our focus on Mobile Apps.   We have a bunch scheduled to launch in the coming months.  I can’t talk much about them currently but they are very innovative.

Social Media has taken a stronger active role in advertising and the built up energy continues with Google getting more involved with businesses, and offering now more access to programs for a very limited fee.    Facebook is now working on their online classified ads, however currently is getting the bad-wrap for losing millions of subscribers in the past months.   Are people finding this Facebook system not so friendly or easy to work with.   It’s privacy changes, formatting adjust with each month.   As an advertising agency, we have run into many challenges where the rules change half way through a promotion and it needs to adjust or could be flagged.   That’s a pain in the but when your already through a promotion.

Twitter continues to be popular through the USA and is getting some steam in Canada.   However, still Canadians haven’t gripped to the Twitter capabilities just yet.

Websites are going more advanced with the implementation of Mobile devices.  More tablets are on the market and are destined to be the leader of the computer purchases in the coming year.

Netflix and other online music/video programs are charging forward with the intention to offer an alternative to the basic cable systems.   This is posing a frustration for the major cable companies in market share.   Canada was fighting to keep our data rates low compared to the rest of the world.   We are one of the largest consumers of data and online usage, yet our costs are one of the highest and we are capped to how much bandwidth we can use before paying for more.

The coming year will be an exciting one and I’m looking forward to sharing with you in July 2012 the results of where we are in the online tech advertising sector from one year ago!