I don’t like to be corrected. In fact, it downright frustrates me.  But in this case, I have to apologize to Facebook. I recall her coming out around the time that I had just started this agency. And I thought, “This thing will never fly”. Boy do I stand corrected.  Not only was this the foundation of communication of a viral effect across North America but all over the world.  It’s amazing how much consumers embraced it. Maybe I’m a little gun shy in giving my information to the public. I don’t mind talking professionally what it is I do and have offered. But I’m a little reserved in sharing my family, what I do on my personal time, and my personal likes and dislikes outside of the office. It would seem I am the 1% minority in this case.

 

Well congratulations Facebook. This IPO that is coming out is expected to raise $5 billion, which means several Facebook employees will probably be leaving with a lot of money in their back pocket. And, further, will have the funds to acquire startups and small businesses to merge within their network (remember Google). I believe this is healthy, not the swallowing of small businesses, but the injection of funds for small businesses and those little companies trying to keep their heads above water to be something bigger.

 

We all know banks are no longer capable of helping small businesses get startup anymore. They’re more into the Asset/real estate market, and after 2008, who could blame them. I believe the only last remaining bank supporting small business in Canada is the BDC. The United States needs some positive energy and small business, and I believe that this is just enough of a kick in the small business market to do it.

 

This doesn’t mean that I’m all about getting into the Facebook world and sharing my entire life. I just believe it’s a great means to communicate, and sell your message to people.

 

The main foundation of Facebook is the advertising revenue.  Advertising revenue that is now taking a little bit more of the pie from traditional media. It obviously appears that with Facebook/Google making their foundation on advertising revenue to support and satisfy the shareholders media in this day and age is a whole new ballgame to be played.

There are a lot of advantages to having a retainer versus a quote. The challenge of having a retainer is the feeling that you’re paying for something in advance but not receiving the service. At FPM3 we understand that time is everything when it comes to your marketing, whether it’s updating your website, or getting that news ad out on time, deadlines are critical in today’s social world.

The key advantage to having a retainer is the time saved. It removes the administrative process required to prepare a quote and wait for approval, therefore your work gets done sooner.

Let me explain the benefits of having a retainer, you:

• Receive to the minute billing

• Are billed at a discounted rate

• Are always a priority and are moved to the top of the list when requests are made

• Don’t receive the bill if we don’t do any work.

• Receive immediate response to requests by both account coordinators and by our creative/Web team within 24 hours of your original request.

• Work directly with a dedicated account coordinator, and one of our dedicated web/creative teams on your project.

• Will receive discounted rates on other services FPM3 has to offer.

If your business is spending more than $500 per month in quotes for regular updates or ad management, consider a retainer for your business and see the benefits as well as the savings. Call us today and set up an appointment on how we can help your business.

Announcing the launch of the new website for Waterford Group!

Since 1958, the Waterford Group has serviced Southern Ontario’s industrial manufacturing and construction industries by safely providing high-quality aggregate products and innovative services.

The Waterford Group is continuing to grow. They offer custom crushing and screening, stock piling, material handling, slag processing, ready-mix concrete, equipment services, and a variety of aggregate products.

For more information, please visit www.waterfordgroup.ca.

 

Announcing the launch of the new mobile website for Dan Lawrie Insurance Brokers Ltd.!

Dan Lawrie Insurance Brokers Ltd. was originally established in November 1978 as Dan Lawrie Insurance Agency and was part of an existing life insurance brokerage operation. On June 1, 1982, this arrangement was changed and Dan Lawrie Insurance Brokers Ltd. officially became an independent general insurance operation with 5 staff members providing personal and commercial insurance services.

Today with a staff of over 85 dedicated professionals providing and servicing a complete range of personal and corporate insurance products, our firm has become one of the largest and fastest growing insurance organizations in Southern Ontario and now ranks in the top 5% of insurance brokerages in Canada.

For more information, please visit www.danlawrie.com, or from your mobile device www.danlawrie.com/_mobile.

AML Communications presents: TECH TALK with Greg Durocher, Cambridge Chamber and Adam Oldfield, FPM Marketing (FPM3) discuss the current situation with RIM and the truth and impact of what is taking place.  We talk about Kodak and much more… Check out the video.